What is a 1-for-1?
This concept was started with Tom’s shoes. Toms' business model has been referred to as the "one for one concept" business model, referring to the company's promise to deliver a pair of free new shoes to a child in need for every sale of their retail product. The business has grown beyond producing shoes and has included eyewear and apparel in Toms product lines. The company uses word-of-mouth advocacy for much of its sales, centering its business focus on corporate social responsibility. Part of this model originally involved a non-profit arm called "Friends of Toms" that recruited volunteers to help in the shoe distributions in foreign countries. Toms trademarked the phrase "One for One" to describe its own business model, and other companies have taken up this model to impact the world around them.
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